What we do?

TMSe is a group of entrepreneurial driven business development experts with a proven track record. For our clients, we are successfully launching new services and/or products into “new” markets and this since 15 years. Our trusted network of partners was built out of long term relationships, which we established while launching several successful business opportunities in these respective markets. Through this network we can easily plan and execute expansion strategies.

Grow Global - Act Local

Our Experts

Michael Sturm

Michael Sturm is the CEO and Co-Founder of TMSe, bringing more than 15 years of technical and executive management experience to the company.

Prior to those new very challenging roles, Michael served as Vice President Channel Management and Strategic Alliances at Verizon Digital Media.

He initially joined Verizon through the acquisition of AOL, where he was the EMEA and APAC Sales and Business development Director.

Prior to working with the AOL offerings, Michael served as Sales Director at ADTECH the core adserving platform behind AOL for many years.

His core connections are located in the European, Asien and South America territories where he successfully built up new company entities and he played a main role in expanding their offerings, within building up and training teams. A major advantage was also his knowledge in laying the pavement for launching new products and establishing them.  

Michael also has a background in the Agency, Publisher, Advertiser and Network industry, supporting and consulting companies to find the right workflow and technology to bring them to the next level.

Michael has an extensive technical background, starting his career in the hard and software industry.

His ability to thread technology with business strategy along with his proven development track record has quickly propelled him into being a known player in the industry with jobs at the industry’s leading technology companies.

He has spent years building and leading highly effective sales and business development teams through his passion for the internet, creative problem solving and the ability to adapt to an ever-changing paste in the market.

He is also a frequent speaker at industry events, trade shows and conferences

Major expertise:

  • OTT
  • Streaming solutions
  • Adserver technology
  • Networking
  • Media Business
  • SSP / DSP knowledge
  • Consulting
  • Strategizing
  • end to end workflow building
  • Digital transformation
  • Building reseller programs for enterprises

Ursula Mergui

Ursula Mergui is the CSO and Co- Founder of TMSe and responsible for the Sales and Strategic Business Development.

She is leading the global connections inside of TMSe, including managing our Partners in Europe, Asia, Middle East and South Africa.

Previously working for more than 8 years at Verizon Digital Media Services/AOL/ADTECH, Ursula held the role of Channel Management, Strategic Alliances, Senior Sales Manager and internal advisor with working hand in hand with Mr. Michael Sturm to bring relevant profit to each and every entity of the organization. Speaking several languages was a huge advantage in negotiating new deals in different territories.

Ursula was an instrumental player in growing revenues during the company’s development and changes and a "go to person" for every issues which occurred.
As Strategic Alliances and Channel Manager, she was responsible for finding fitting partners, training them, working hand in hand in negotiations and played a main role in closing the deals.

This included product knowledge, profit responsibility, definitions and workflows, strategy, delivery and market rollout execution, while studying international law in her free time.

With over 10 years of Digital Industry and Strategic operations experience in the media and advertising industries, Ursula has held multiple roles that span industry wide with knowledge in multiple fields while attending more than 100 trade shows during the last decade.

Prior working in enterprise field and also during all those years Ursula was constantly in contact with mid size, small and start up companies (E-Commerce, Gaming Industry, Network Industry) spending her free time to consult and contribute to their success in the ever changing digital jungle.

Major expertise:

  • Adserving Solution (Mobile, Display, Video, Rich Media)
  • DSP/SSP platforms
  • Media Buying
  • Enterprise connections
  • Building end to end internal and external workflows
  • Different culture adjustment
  • Networking
  • Consulting
  • Strategizing

Manuela Cadd

With over 13 years experience in online advertising and advertising technologies, Manuela has established a tight-knit network in the European and APAC market.

Based in Melbourne, she is supporting TMSe consolidate business operations in the Asia Pacific region while also helping drive important strategic collaborations across TMSe’s existing partner network.

Harnessing a natural and instinctive entrepreneurial spirit, Manuela founded DigitalOne in 2011 with a focus on helping international brands establish a meaningful presence in the Australian market. She also leveraged a strong worldwide publisher network to drive the global reach for local brands.

Manuela now works with agencies and advertisers to align new and emerging technologies to company’s long-term goals and strategies.

Prior establishing DigitalOne, Manuela was employed as the Director - Business Development for a Sydney based online trading desk and performance agency where she was responsible for leading the ad exchange division and worked extensively on digital customer acquisition of Top 10 Advertisers in APAC.

With an established an extensive agency, publisher and international client network, Manuela has led and sourced high-performing campaigns across all channels and has in-depth knowledge of programmatic, DSPs/SSPs, Display, Mobile and Video.

Manuela and Michael met in 2007, while working for a European ad network, when Michael deployed Manuela to set up and manage their APAC office in Sydney.

Passionate about digital media, and how technology and creativity can be blended to create new and profitable revenue streams, Manuela is commercially focused with exceptional stakeholder management and business development skills.

Major expertise:

  • Consulting
  • New market entry
  • Strategic business growth
  • DSP/DMP/SSP savvy
  • Media buying
  • Adserving
  • Performance campaigns
  • Native and OTT advertising

Neslihan Sas Mesutoglu

Neslihan is well connected and experienced in different areas of the media industry and works as an executive and initiator Director since 1994.

For 11 years between 1994-2007, she worked in TV and sponsorship sales advertising and added another 2 years in Newspaper ad sales.

She initiated first ever cooperations with mobile telecom and TV broadcast and embedded same in the sports and entertaining programs on TV.

Neslihan has a passion for Digital Media, due to that she set up her first own business -  a website site which consults and assists in marriage preparations which were converted into her own copyrighted 120 episodes of entertainment program both for TV and online.

Having such a wide spread of experience in software, content management and the gift to manage people, she was offered a high-level position in Turkuvaz Media Company.

This position gave her the freedom to build a new revenue channel for the newspaper, with digitalization and media content management.

During her digital entrepreneurial years, she felt that digital media is a very promising future with all the demand and curiosity of users.

Between 2009-2015 she worked in Turkuvaz Media Group and transformed the Turkuvaz Media’s assets into digital and obtained a remarkable ad revenue for the company.

She is also an IAB Turkey board member (first on behalf of Turkuvaz Media, after as a valid member) and in 2012 she was invited to be also a board member of IAB Europe.

Her focus was the Standards of Digital Advertising and Online Behavioral Advertising.

Due to the conventional media and technology giant with their weakness in understanding complex business streams, she decided that it was time to look for a decent and trusted ad server for Turkuvaz Digital Media with a holistic outlook.

During that search, Neslihan met the two founders of TMSe while they were working at ADTECH adserver.

The outcome was that an exclusive sales management agreement was set up between Turkuvaz Media and ADTECH which continued until 2017.

In 2017 Neslihan became an entrepreneur and decided to leave the enterprise environment and founded Quartz360media consulting company, which purpose is to present the right technical solutions that will work properly together with 360-degree media and will keep also keep the brands' assets values unique.

She believes in a balanced competition in the digital landscape, which is an added value to her very straight forward personality, entrepreneurial thinking, global outlook and ablility to adapt well in new environments.

Justin Lello

A well known, accomplished and enterprising senior sales executive with over 25 years experience of delivering revenue in early stage, established and publicly listed digital media and marketing technology businesses.  Justin has C-level contacts in the TMT sector and with consumer brands, publishers and advertising agencies.  He is a specialist at creating successful and effective long-term commercial partnerships for companies trading at the point where technology meets media and marketing.

Having built his experience at leading digital media and content businesses including MTV (Viacom), BBC and Capital Radio (Global), Justin launched the EU division of Millennial Media, a leading US based mobile advertising network (acquired by AOL) signing many agreements with leading publishers and establishing buying relationships with leading advertising agencies.  He went on to launch his own award winning mobile media business that held key contracts with leading mobile publishers including SKY and Rovio Entertainment (Angry Birds) to provide integrated brand sponsorships and display advertising.  Most recently he has acted as a consultant for two AIM listed Plc’s as well as a number of audience insight, advertising attribution and geo-location data intelligence start-ups, helping to market validate products, secure early stage sales and to open new market verticals.

Professional Skills:

Sales prospecting, pitching & pipeline management

Contract negotiation

‘Go to market’ sales strategy & execution

Account management, customer service & delivery

Articulate presenter & pitcher

Our trusted Partner


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5 key strategic success factors

We interface (connect and facilitate), monetize digitally the connection between the right people and markets
We deploy a trusted network to help every digital customer to increase their reach globally. Digital Reach = Revenue
We build a trusted network with dedicated skills to increase revenue in a B2B digital advertising space. Win – win
We differentiate ourselves by having met everybody we do business with, by having done business with them, by knowing what their capabilities are.
We help our clients to face the risk in emerging markets with confidence

Problems & Solutions

The fear of entering new markets

We provide the dedicated skills and trusted network

Perception towards new markets

We interface, mediate and facilitate a healthy relationship

To meet the wrong people and build the wrong biz

We know the right people on ground; we are doing business with them!

What People Say About Us

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Kyle Killit
Designer at Tiempo Labs

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Sergie Kalashnikov
CEO at BentoBox

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Bryant Chou
CTO at Slapper Labs

Partner/Reseller programs:

We develop and manage partner programs for companies who want to expand their business into new markets.

Maximize global growth into new markets through established and experienced partners!