Affinity is an ad tech company which creates user engagement products (branding and performance) for digital media. These products are targeted to both segments of digital media - advertisers and publishers.
Established in 2014, with 140 employees, Affinity has invested in 5 fast-growing business units:
On the Publisher front:
● mCanvas - Branding ad units which enable experiential user engagements on mobile websites. Includes creative development. More here >> www.mcanvas.com
● Yield Solutions - Products which improve revenue yield for content publishers in Display and Video
● OneDash.ai - Ad operations assistant and revenue growth tools for content publishers. More here >> www.onedash.ai
On the advertiser front:
● VEVE - Products which enable performance backed ad engagements on Browsers, Mobile Devices and Telcos. More here >> www.veve.com
● Siteplug - Products which enable performance backed user engagements by enhancing navigation. More here >> www.siteplug.com
It is in the business of creating sustainable and scalable advertising/media products with special attention to user experience.