However, we see many publishers give the opportunity away rather than embracing it.
Entering partnerships with content providers such as Taboola/Outbrain, publishers give away revenue, plus the long-term buildup of important skills to professionalize native ads production.
We know that at least one of these players keep 50% of revenue for their services.
We deliver native ad technology to publishers who:
Understand that they already have crucial assets in place to operate native ads inhouse (content production & sales).
Wish to take control of 100% of a growing revenue stream rather than giving it to others.
We do not deliver to those who want to outsource everything and loose the opportunity.