Many publishers we talk to have expressed interest in accessing the large segment of small to medium-sized businesses. These SMEs can rarely afford an agency and don’t use demand-side platforms to access your site programmatically.
Reaching SMEs via salespeople can be difficult because the revenue per advertiser is much smaller compared to larger companies. Facebook and Google invest heavily in accessing the SME segment. But why let them have all the fun?
For more information contact us: Ursula Mergui